Omar Abbas — Brand & Marketing Leader
I help B2B companies and founders turn strategy into real market traction. 11+ years across the UK, Europe, and international markets. Bilingual (English & Arabic).
Who is Omar Abbas?
Omar Abbas is a brand and marketing leader with 11+ years of experience helping B2B companies and founders across the UK, Europe, and international markets build clarity on positioning, then take it to market.
He works across brand strategy, go-to-market planning, marketing strategy, and web design — and he works bilingually in English and Arabic, which means he understands how positioning, messaging, and brand decisions land differently across cultural contexts.
He runs OmarStudio — a strategy-led studio covering brand strategy, brand identity, go-to-market planning, and digital marketing. His background spans luxury, F&B, tech, FMCG, real estate, and interior design across 95+ client projects. That range means he spots when a brand problem is actually a business problem — and he'll tell you.
His approach: strategy and execution work together, not separately. No long decks with no plan to launch them. No handoff between thinking and doing.
Download my resumeEducation
MBA in International Marketing
2022Advanced expertise in global marketing strategies, enhancing business acumen over a three-year period.
Bachelor of Commerce
2013Focused on core business administration principles and financial management, completed over four years.
Experience
Group Marketing Manager (Global)
Apr 2024 – PresentLed the marketing team in developing brand strategy and revamping the online presence of 8 brands, including website redesigns and packaging updates.
Head of Marketing & Strategic Initiatives
Feb 2022 – Mar 2024Led strategic initiatives and partnerships, achieving 20% user growth and strengthening brand dominance through focused B2B strategies.
Marketing & Communications Manager
Jan 2018 – Jan 2022Led digital marketing campaigns and expanded global reach, driving a 25% boost in engagement and 20% growth in brand visibility.
Brand Manager
Mar 2015 – Dec 2017Boosted brand loyalty and engagement, leading to a 70% rise in user-generated content through strategic brand management and team leadership.
Group Marketing Manager
May 2013 – Feb 2015Led the launch of a digital real estate platform and key exhibitions, driving a 20% revenue increase and stronger customer engagement.
Freelance & consulting work
Chief Marketing Officer
Mar 2023 – PresentLed Tokify's launch strategy and branding, managing campaigns and user acquisition across key channels.
Media Production
Sep 2023 – Dec 2023Led media strategies at the Green Hydrogen Summit, enhancing brand visibility and managing PR coverage.
Business Consultant
Oct 2023 – Nov 2023Launched the agency, developed sales strategies, and achieved a 75% revenue increase in the first month.
Marketing Consultant
Jan 2022 – Apr 2022Led website and content strategy with SEO, increasing traffic by 20–50% and improving engagement.