Hey,
I’m Omar Abbas

I help B2B founders and teams build clarity on brand positioning. No long decks, no handoff — just clear thinking, then real action. Go-to-market planning that accounts for reality. From positioning to market traction.

What I do

01

Brand Strategy & Positioning

Get clear on who you are, what you stand for, and how you need to be different in the market. For B2B founders, growth companies, and established brands in transition.

02

Go-to-Market Planning & Launch

From product launch to new market entry to expansion strategy. Not a PowerPoint. A plan you can actually execute — with timelines, proof points, and commercial outcomes mapped out.

03

International Market Entry

For UK companies entering European or Middle Eastern markets, and international brands building credibility in the UK. Strategy, positioning, localization, and launch execution — understanding what needs to change and what stays the same.

04

Digital Marketing & Analytics

Optimize your marketing to drive pipeline and revenue. Data strategy, channel optimization, conversion architecture, and reporting that actually matters.

Clients

Portfolio

Kamvik brand identity

Brand Strategy & Identity

KAU – Visual Identity for Center for University Education Development

Bilingual Branding (Arabic/English), Brand Strategy & Identity

Sales Brochure Design for Alexander H. Karakas (Austria)

Marketing & Awareness Campaigns, Storytelling & Media Production

UrTech – High-Tech Brand Identity, Packaging & Amazon Visuals (Qatar)

XMPL – Athleisure Brand Launch

Startup Growth & Launch

Kidsmasta edtech app branding and UI/UX (Austria)

Brand Strategy & Identity

The Plant Shop — Branding, Web Design & UAE Launch

Startup Growth & Launch

AYAMA | Bilingual Brand Strategy + Identity (Saudi Arabia)

Bilingual Branding (Arabic/English), Brand Strategy & Identity, Packaging Design

Siyarati – Brand Identity

Brand Strategy & Identity

Glory Capital Investment – Growth Marketing & Real Estate

Marketing & Awareness Campaigns

Testimonials

I met Omar Abbas during our first Metaverse launch prep. His warmth was clear, but his relentless drive to hit objectives stood out. When we relaunched Telephony Communications Technologies (TCT), I asked him to lead marketing—he delivered from day one.

Noticing his passion for transport, I brought him into our healthcare mobility tech project. He surpassed expectations, navigating startup challenges with composure and turning each step into a strong milestone.

Omar’s inclusive leadership unites teams. I’m excited to keep building and scale our Metaverse work beyond the Middle East. Thank you, Omar.

Omar is one of the best marketeers I have ever worked with. He was able to put together a marketing plan for a very special entity - where we worked together - doubling as both an NGO and s social business. It was in the handicrafts sector in Egypt in the midst of a tourism crisis. Omar managed to put together elaborate product research, launch the business into new fields, retain existing clients and attract new ones; all while participating in other tasks not related to his job description. He's a good listener and never hesitate to assist when the need arises. Also, he's very clear about his limits and knows when to ask for help and is open for feedback and criticism. If you ever need help with marketing your products or services, don't hesitate to call Omar.

I had the pleasure to work with Omar in Egypt - TEDA Egypt Investment TEDA FUN Valley , he worked directly with me in the TEDA FUN Valley Leisure departments where he was a Marketing Senior Supervisor. Omar is a good leader, knows how to motivate people, works well with people, understands different cultures and is a true asset to any operation where he works. Omar strives to create, achieve and exceed budgeted targets and revenue lines whilst maintaining control over his controllable costs. Omar is an asset to the operation & Sales , trains his teams very well and documents the training and development of his teams so they know what he knows and delivers excellent customer service and has an eye for details and sales & marketing excellence. He is an asset to any company who wants a dedicated, hardworking and motivated manager.

I had the pleasure of managing Omar, and he quickly became someone I could rely on for both creativity and execution. He brings fresh ideas, works with strong task discipline, and consistently holds himself to high standards.

Omar delivers quality work, takes initiative without needing reminders, and always pushes projects to a better place.

A valuable team member with the right blend of creativity, focus, and professionalism. I highly recommend him.

Hey, I’m Omar Abbas