I help B2B companies and founders turn strategy into real market traction. 11+ years across the UK, Europe, and international markets. Bilingual (English & Arabic).
Omar Abbas is a brand and marketing leader with 11+ years of experience helping B2B companies and founders across the UK, Europe, and international markets build clarity on positioning, then take it to market.
He works across brand strategy, go-to-market planning, marketing strategy, and web design — and he works bilingually in English and Arabic, which means he understands how positioning, messaging, and brand decisions land differently across cultural contexts.
He runs OmarStudio — a strategy-led studio covering brand strategy, brand identity, go-to-market planning, and digital marketing. His background spans luxury, F&B, tech, FMCG, real estate, and interior design across 95+ client projects. That range of industries means he spots when a brand problem is actually a business problem — and he’ll tell you.
His approach: strategy and execution work together, not separately. No long decks with no plan to launch them. No handoff between thinking and doing.
2022
Advanced expertise in global marketing strategies,
enhancing business acumen over a three-year period.
2013
Focused on core business administration principles
and financial management, completed over four years.
Mar 2023 ˃ Present
Led Tokify’s launch strategy and branding, managing campaigns and user acquisition across key channels.
Sep 2023 ˃ Dec 2023
Led media strategies at the Green Hydrogen Summit, enhancing brand visibility and managing PR coverage.
Oct 2023 ˃ Nov 2023
Launched the agency, developed sales strategies, and achieved a 75% revenue increase in the first month.
Jan 2022 ˃ Apr 2022
Led website and content strategy with SEO, increasing traffic by 20–50% and improving engagement.
Apr 2024 ˃ Present
Led the marketing team in developing brand strategy and revamping the online presence of 8 brands, including website redesigns and packaging updates.
Feb 2022 ˃ Mar 2024
Leading strategic initiatives and partnerships, achieving 20% user growth and strengthening brand dominance through innovative B2B strategies.
Jan 2018 ˃ Jan 2022
Led digital marketing campaigns and expanded global reach, driving a 25% boost in engagement and 20% growth in brand visibility.
Mar 2015 ˃ Dec 2017
Boosted brand loyalty and engagement, leading to a 70% rise in user-generated content through strategic brand management and team leadership.
May 2013 ˃ Feb 2015
Led the launch of a digital real estate platform and key exhibitions, driving a 20% revenue increase and stronger customer engagement.