Thinking on brand strategy, B2B marketing, and the UK–GCC market — from Omar Abbas, consultant and strategist based in London. Explore by topic or get in touchif something resonates.
FIFA forced Levi's to cover its stadium logo. Instead of fighting it, the brand leaned in — and got more attention than the sponsors who paid hundreds of millions to be seen.
Hiring a marketing consultant in London? This guide covers the 5 criteria that separate great consultants from mediocre ones — industry experience, track record, pricing red flags, how to interview properly, and how to make your final decision with confidence.
What do brands like Nike, Almarai, and Monzo have in common? They’ve mastered social media branding with culture-driven strategy. These real case studies show you how.
