Home > My Resume

My Resume

A complete look at my resume, experience, and journey — from strategy to execution, and everything in between.

Hey, I’m Omar Abbas

With 10+ years in marketing, I’ve helped grow brands — from global giants to fast-moving startups across regions from Dubai to Europe. Backed by an MBA, I lead with strategy, creativity, and data.


As an entrepreneur, I’ve launched ventures and driven marketing with a passion for real brand connection and measurable impact.

Education

MBA in International Marketing
@ESLSCA Business School - Paris, France

2022

Advanced expertise in global marketing strategies, enhancing business acumen over a three-year period.

Bachelor of Commerce
@Business Administration - Modern Academy EG

2013

Focused on core business administration principles and financial management, completed over four years.

Freelance & Consulting Work

Chief Marketing Officer
@Tokify - Wien Austria

Mar 2023 ˃ Present

Led Tokify’s launch strategy and branding, managing campaigns and user acquisition across key channels.

Media Production
@BMW Group & Birba Energy - Muscat, Oman/ Dubai, UAE

Sep 2023 ˃ Dec 2023

Led media strategies at the Green Hydrogen Summit, enhancing brand visibility and managing PR coverage.

Business Consultant
@Synergy Marketing Solutions - Muscat, Oman

Oct 2023 ˃ Nov 2023

Launched the agency, developed sales strategies, and achieved a 75% revenue increase in the first month.

Marketing Consultant
@Futsalelite - United Kingdom

Jan 2022 ˃ Apr 2022

Led website and content strategy with SEO, increasing traffic by 20–50% and improving engagement.

Experience

Group Marketing Manager (Global)
@Aquaforce Group - London, United Kingdom

Apr 2024 ˃ Present

Led the marketing team in developing brand strategy and revamping the online presence of 8 brands, including website redesigns and packaging updates.

Head of Marketing & Strategic Initiatives
@TCTX - Dubai, United Arab Emirates

Feb 2022 ˃ Mar 2024

Leading strategic initiatives and partnerships, achieving 20% user growth and strengthening brand dominance through innovative B2B strategies.

Marketing & Communications Manager
@Glory Capital Investment - Abu Dhabi, UAE

Jan 2018 ˃ Jan 2022

Led digital marketing campaigns and expanded global reach, driving a 25% boost in engagement and 20% growth in brand visibility.

Brand Manager
@Chema Group - Riyadh, Saudi Arabia

Mar 2015 ˃ Dec 2017

Boosted brand loyalty and engagement, leading to a 70% rise in user-generated content through strategic brand management and team leadership.

Group Marketing Manager
@Better Group - New Cairo, Egypt

May 2013 ˃ Feb 2015

Led the launch of a digital real estate platform and key exhibitions, driving a 20% revenue increase and stronger customer engagement.

Skills

Strategic & Digital Marketing

Brand Development and Positioning

Data-Driven Campaigns & CRM

Team & Regional Leadership

Budget & Operations

10+
Years of Experience

1k+
Projects Completed

How can I help you?

Let’s collaborate to bring your ideas to life—through compelling design, strategic thinking, and a digital experience that sets your brand apart.