OmarStudio — Nav (mobile alt: full-screen, Wandergates-style)
Back to projects
Bilingual Branding (Arabic / English)

AYAMA

Bilingual brand strategy and identity for a Saudi premium gifting brand.

Client
AYAMA
Market
Saudi Arabia
Scope
Strategy + Identity
Year
2025

Overview

Ayama is a Saudi gifting brand built for modern, personal gifting.

We created a bilingual identity system (Arabic + English), full brand guidelines, packaging concepts, and launch assets — ready for ecommerce. For more on the UK–Saudi corridor, read Bridging Cultures: UK vs. Saudi Arabia Brand Strategy.

Challenge

→Make the brand feel Saudi, modern, and premium.
→Keep the identity clear in small formats (social, tags, packaging).
→Create a system that stays consistent across print and digital.

What we delivered

→Bilingual logo system (Arabic + English) with usage rules
→Full brand guidelines (voice, typography, color, layout rules)
→Packaging concept directions and pattern applications
→Social media launch templates + post system
→Ecommerce direction for the next phase

Gallery

Brand mark application for packaging and print
Packaging concept for the gifting experience
Tag and label direction
Launch-ready social system

Services

→Brand strategy
→Brand identity design
→Arabic + English logo design
→Brand guidelines
→Packaging concept design
→Social launch assets

Looking for Saudi corporate gifting branding?

If you sell premium gifts in Saudi Arabia and need a bilingual identity, packaging direction, and a launch-ready design system, send us your brand name and 3 competitor links and we'll tell you what to fix first.

Join the insider list for marketing trends & brand insights.

No fluff — just what's working, sent occasionally.