Portfolio
AquaForce Group— Brand Strategy & Rebranding
AquaForce Group is a London-based leader in sustainable sanitary ware, serving architects, developers, and designers across Europe and the Middle East. With 9 brands, 6 European factories, and 2 facilities in China, the group has delivered premium bathroom solutions since 1963.
Redefining a Legacy with Global Impact
Blending London’s design innovation with Middle Eastern heritage, Omar Abbas led a full-scale brand transformation for AquaForce Group. The rebranding strategy focused on sustainability, community-driven identity, and global expansion.
The new logo integrates elements like water ripples and abstract leaves to represent AquaForce’s commitment to clean design, environmental responsibility, and architectural partnerships. Every detail connects back to the group’s legacy and future vision.
Project Overview & Role
Objectives
Redesign AquaForce’s brand identity to reflect its 1963 legacy, global community, and sustainable vision.
Key Contributions
- →Directed full concept development and brand strategy execution
- →Unified heritage with modern design to humanize the brand
- →Created messaging aligned with eco-conscious innovation and global reach
- →Led design collaboration between London and international teams
Strategic Leadership & Execution
Project Roadmapping
Designed and executed a clear, actionable roadmap to navigate development from inception to successful launch.
Cross-Functional Teamwork
Orchestrated collaboration across design, tech, and QA teams to ensure seamless project execution.
Resource Optimization
Allocated human and technical resources efficiently to keep progress on track and within budget.
Timely Delivery
Led the project to completion on schedule and within financial constraints, demonstrating high-level operational leadership.