Portfolio
BMW – Documentary Movie
Overview:
Served as the Art Director for a high-stakes media production featuring the BMW iX5 Hydrogen, showcased at the Global Hydrogen Summit. The project involved a challenging inter-city shoot from Dubai to Muscat, capturing the innovative essence of hydrogen-fueled mobility.
Responsibilities
Creative Direction and Team Assembly
Served as the Art Director for a high-stakes media production featuring the BMW iX5 Hydrogen,
showcased at the Global Hydrogen Summit. The project involved a challenging inter-city shoot
from Dubai to Muscat, capturing the innovative essence of hydrogen-fueled mobility.
Logistical Coordination
I managed the logistical challenges of a one-day shoot spanning two countries, ensuring
seamless transitions between locations and the optimal use of time. This involved coordinating
with local authorities and venues in both Dubai and Oman to secure filming permissions and
access, while ensuring full compliance with all relevant regulations.
Post-Production Oversight
Led the rapid post-production process, delivering the final video within an extremely tight
deadline of just two nights after shooting, meeting the client’s requirement for a prompt
showcase at the summit.
Stakeholder Engagement
I collaborated with BMW Middle East and partners like ASYAD Group and SOHAR Port and Freezone to ensure the video accurately reflected their contributions to sustainable mobility, while also facilitating communication with industry experts such as Juergen Guldner and Mark Geilenkirchen to enhance the project’s narrative.” A recorded video from the Green Hydrogen Summit in Oman capturing the premiere of the announcement video”
Achievements
Premiered at Global Hydrogen Summit
The final video was successfully showcased at the Global Hydrogen Summit, receiving accolades for its professional quality and compelling portrayal of the BMW iX5 Hydrogen’s capabilities.
Showcasing Future-Ready Innovation
Captured the BMW iX5 Hydrogen’s real-world performance — from fast refueling to zero emissions — positioning it as a symbol of sustainable mobility in the Middle East.
High-Speed Cross-Border Production
Directed and executed a one-day inter-city shoot across Dubai and Muscat, managing creative, logistics, and regulatory access in two countries.
Strategic Brand Alignment
Worked directly with BMW Middle East, ASYAD, and SOHAR Port to ensure narrative alignment, while elevating brand presence among sustainability leaders and media outlets.
BMW — Global Hydrogen Summit
Directed and produced BMW’s iX5 Hydrogen showcase across Dubai & Muscat, managing cross-border
logistics and 48-hour post-production. Collaborated with BMW Middle East, ASYAD Group & SOHAR Port to
highlight hydrogen mobility, sustainability, and innovation.
“During this project, I had the privilege of meeting Dr. Jürgen Guldner, GM Hydrogen Technology & Vehicle
Projects, and Axel Kaltwasser, GM Corporate & Brand Strategy of BMW Group. Their vision reflects BMW’s
commitment to fusing automotive excellence with environmental responsibility.”
