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Brand Strategy & Identity

KAMVIK

Brand identity for a premium furniture and interiors brand in Vienna.

Location
Vienna, Austria
Category
Brand identity
My role
Client acquisition, creative direction
Year
2023

The story

Kamvik operates in a category where buyers decide fast. If the brand feels unclear, they move on.

The goal was simple: make quality feel obvious at first glance. See a similar identity-first approach in the Momaglow case study.

Logo direction

Built the mark from the letter K.
The lines hint at material movement without turning the logo into an illustration.
The system stays quiet so the product visuals can lead.

What I led

Won the client and defined scope
Ran briefing and direction
Managed communication, timelines, and payment
Led brainstorming and concept selection
Approved outputs and presented the final system

Gallery

Logo mark exploration and icon variants
Icon mockup on stone texture
Primary wordmark lockup on black
Storefront window branding mockup

Services

Brand strategy
Brand identity design
Logo design
Brand guidelines
Signage & environmental applications
Presentation & rollout

Looking for premium furniture branding?

If you sell furniture or interiors and need an identity that signals quality at a glance, send us your brand name and 3 competitor links and we'll tell you what to fix first.

View full brand book on Behance

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