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Brand Strategy & Identity

MOMAGLOW

Brand identity for a UK reflexology studio, built to carry a 30-year family legacy forward.

Client
Momaglow Reflexology
Market
United Kingdom
Scope
Brand identity
Year
2024

Overview

Momaglow is a reflexology studio in the UK. The client's father created the original mark around 30 years ago, and she didn't want to erase it — she wanted to carry it forward.

We treated the original mark as our starting point and moved between past and present until we found a version that felt more modern, more personal, and easier to use across digital and print. See more identity work in the Siyarati case study.

The brief

→Carry forward a 30-year-old family logo without erasing its history.
→Make the identity feel more original and more personal to the client.
→Stay clear in small formats — social, mobile, app icon — and consistent across client-facing materials.

What we delivered

→Refined wordmark + circular icon mark, evolved from the original 30-year-old logo
→Primary logo lockup and usage rules
→App icon and digital icon system
→Brand collateral cover design
→Website layout direction

Gallery

Primary logo lockup
App icon and digital icon usage
Brand collateral cover design
Brand applied to a website layout

Services

→Brand strategy
→Brand identity design
→Logo and icon system
→Brand guidelines
→Digital mockups
→Website direction

Looking for wellness brand identity?

If you run a wellness or care business and need a mark that feels calm, premium, and consistent across every touchpoint, send us your brand name and we'll tell you what to fix first.

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