Portfolio
Momaglow Reflexology brand identity (UK)
I built Momaglow’s brand identity in the UK, focused on trust, calm, and clarity across digital and print touchpoints.
Project snapshot
Location: UK
Category: Brand identity
Deliverables: logo, icon, color and type direction, brand collateral cover, digital mockups
My role: end-to-end delivery from brief to final handover
The brief
This project started with history.
The client’s father was a designer, and he created the original logo around 30 years ago.
The client didn’t want to erase it. She wanted to carry it forward.
So we treated the original mark as the starting point.
We explored multiple directions, moving between past and present, until we found a version that felt more modern and easier to use.
The client also wanted the identity to feel more original and more personal to her.
That meant building a system that feels calm and premium, but also distinct.
The system had to stay clear in small formats and look consistent across social, mobile, and client-facing materials.
Brand direction
I set the direction around quiet confidence.
The identity avoids noise and lets the service feel safe and considered.
Logo and icon system
The logo combines a refined wordmark with a circular mark designed to feel balanced and intentional.
The icon stays readable at small sizes, which supports mobile use and future digital assets.
Outcome
Momaglow now has a clean reflexology brand identity built for consistency and first-impression trust across digital and print use.