Portfolio

King Abdulaziz University — Brand Identity

Client: Center for University Education Development, KAU – Saudi Arabia

The Center for University Education Development at King Abdulaziz University sought a future-ready visual identity to support its role in enhancing higher education across the Kingdom. This brand identity project aligned with the center’s academic mission, institutional legacy, and societal impact, presenting a contemporary yet culturally rooted design system.

Client & Stakeholder Relations

Consistent Communication

Maintained structured check-ins with the center’s leadership team to ensure alignment with academic values and institutional vision.

Feedback Integration

Refined design iterations based on faculty and internal committee feedback, ensuring cross-functional buy-in from educators and administrators.

Stakeholder Engagement

Conducted collaborative working sessions to align the brand direction with strategic objectives such as lifelong learning, innovation, and national transformation.

Relationship Building

Fostered deep trust with KAU’s internal design and education teams, laying the foundation for scalable design implementation and long-term support.

Custom Icon System

As part of the KAU visual identity, I designed a bespoke icon library tailored for academic and institutional use. Every icon aligns with the brand’s line weight, rounded aesthetic, and core color palette—ensuring clarity and visual consistency across digital platforms, printed materials, and instructional tools.

Strategic Leadership & Execution

Project Roadmapping

Planned and structured a phased rollout of the new visual identity—starting from logo creation and brand manual, through to large-scale implementation across print, digital, and environmental touchpoints.

Cross-Functional Teamwork

Worked closely with university departments, internal creatives, and technical vendors to ensure alignment between strategic goals and creative output across Arabic-English brand assets.

Resource Optimization

Delivered a scalable design system—including iconography, typography, color palette, and dynamic patterns—allowing diverse departments to build cohesive communication without design bottlenecks.

Timely Delivery

Completed and handed over the full brand system and digital toolkit ahead of launch deadlines—ensuring the identity could go live for use across internal events, academic publishing, and digital outreach.

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KAU – Visual Identity for Center for University Education Development