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Brand Identity & Mobile App Launch

SIYARATI

Siyarati is a mobile app designed to redefine automotive services in Dubai through seamless user experience, real-time digital support, and service excellence.

Client
TCTx Dubai
Market
Dubai, UAE
Scope
Strategy + Identity + UX
Year
2024

Overview

Client: TCTx Dubai. As brand strategist and marketing consultant for the Middle East, I led development of a high-impact brand identity aligned with the region's smart mobility goals and user behavior.

The result is a green-forward EV rental identity built to stand apart from ride-hailing apps — "we are not a taxi app." See how a similar strategy played out for XMPL's GCC launch.

Project scope

→Brand strategy
→Brand identity
→UX design
→Mobile app launch
→Stakeholder engagement

Strategic leadership & execution

Cross-functional teamwork
Orchestrated collaboration between product design, development, and QA teams, ensuring alignment across all touchpoints.
Resource optimization
Managed budget and team bandwidth efficiently, focusing on high-impact areas while maintaining scope and performance standards.
Timely delivery
Delivered the project on schedule and within budget — demonstrating operational leadership and the ability to manage tech-driven branding at scale.

Client & stakeholder relations

Consistent communication
Maintained proactive, transparent communication with TCTx Dubai to ensure all milestones aligned with broader business and digital marketing objectives.
Feedback integration
Integrated feedback from stakeholders and end-users at each stage to optimize app features, branding, and UI design for real-world impact.
Stakeholder engagement
Led collaborative ideation and review sessions that informed strategic direction, using research-based personas and insights.
Relationship building
Built a lasting relationship with the client, establishing a foundation for future brand development projects across the GCC.

Gallery

UX-led automotive services brand — indoor light-box placement
Wayfinding meets everyday mobility
Minimal wordmark for product and marketing
Siyarati's vision for a greener tomorrow

Services

→Brand strategy
→Brand identity design
→UX design
→App launch strategy
→Stakeholder workshops
→Digital branding

Launching a mobility brand in the GCC?

If you're building a smart-mobility or EV brand for the region and need a bilingual identity, a clear app UX, and a launch-ready design system, send us your brand name and 3 competitor links and we'll tell you what to fix first.

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