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NED — Premium Incense Branding
Client: NED
Region: Kingdom of Saudi Arabia
Category: Brand Identity & Packaging Design
Project Summary
NED is a premium Saudi-produced incense brand created for modern users who value luxury, portability, and heritage.
The project involved designing a distinctive brand identity and product packaging that pays tribute to traditional bukhoor while introducing an elegant, contemporary form factor for everyday use.
Logo & Brand Identity
The logotype “NED” was designed to express refinement, tranquility, and a modern Saudi aesthetic.
The typography and spacing were crafted with precision to reflect a high-end, confident visual tone.
If developed further, a bespoke emblem could symbolize elements like flame, aroma diffusion, or serenity, enhancing its symbolic power.
Packaging Design
The packaging was designed to be compact and luxurious, echoing perfume-grade aesthetics. Each box is built for convenience and sensory appeal, making it ideal for both personal use and gifting.Tactile materials like matte embossing and design choices such as magnetic closures or refillable compartments were considered to enhance usability and perception of quality.A carefully curated earth-toned palette with metallic finishes was used to communicate warmth, modernity, and premium value.Strategy & Market Fit
The brand was strategically crafted for the Saudi incense lover who appreciates both cultural authenticity and modern design.The packaging and storytelling were optimized for retail display, export opportunities, and gifting scenarios.Special focus was placed on user experience—how the product opens, how the aroma flows, and how it leaves a lasting impression in the space.
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