Portfolio
UrTech
Project Overview
UrTech operates in the consumer electronics space, offering cutting-edge peripherals like mechanical keyboards and ergonomic gaming mice. With growing competition in the Middle East and global markets, the brand needed a visual overhaul to boost its market positioning, consumer engagement, and digital footprint.
This collaboration focused on modernizing the brand identity, enhancing packaging design, and building product visuals optimized for Amazon and direct-to-consumer sales.
Keywords: brand identity design, product packaging, digital branding consultant
Objectives
- Develop a futuristic and sleek brand identity for digital tech accessories
- Increase online and retail product engagement through strong visual design
- Create a premium packaging system for e-commerce and in-store display
- Produce Amazon-ready visuals to drive conversions
- Align the brand with the lifestyle of tech-savvy consumers
Strategic Execution
Research & Brand Positioning
We conducted competitor analysis and UX reviews of high-performance accessory brands to position UrTech as a premium lifestyle brand for gamers, creators, and tech professionals. Core messaging centered on innovation, ergonomic comfort, and seamless tech integration.
Creative Execution
A new visual identity was built using minimalist typography, sleek lines, and digital-inspired iconography. The logo and packaging reflected the brand’s tagline: Empower Your Digital Lifestyle, blending futuristic design with usability across all touchpoints.
Product Visualization & Packaging Design
UrTech U750 Packaging & Product Visuals
Designed premium packaging for the UrTech U750 keyboard using high-contrast black and silver with clean grids, suitable for Amazon thumbnails and shelf display.
Created close-up renders of the wireless ergonomic mouse, emphasizing comfort, functionality, and modernity.
Developed 3D product mockups tailored for Amazon listings, focusing on click-through optimization and visual appeal.
Stakeholder Collaboration
Collaborated with the product development and e-commerce teams to align brand visuals with user preferences and retail requirements. Integrated iterative feedback into packaging design and ensured cross-platform consistency.
Results & Impact
- Boosted Amazon click-through potential with conversion-driven mockups
- Elevated brand positioning among digital professionals and gamers
- Enhanced product storytelling through sleek packaging and realistic renders
- Ready-to-use assets for Amazon and retail that support higher visual engagement
- Strengthened UrTech’s identity as a high-tech brand in the Qatar and GCC market