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Full Brand Launch & E-commerce

XMPL

Oman's pioneering athleisure brand for the empowered, modern woman — strategy, identity, and launch across the Gulf.

Client
XMPL
Market
Oman → GCC
Scope
Strategy + Identity + Launch
Timeline
7 months

Overview

XMPL is Oman's pioneering athleisure brand, created for the empowered, modern woman across the Gulf. Over a 7-month timeline, we led the complete brand development and launch — from strategy to execution.

The identity is bold and minimalist, built around movement and self-expression, paired with a cross-platform launch strategy anchored in one message: Breathe. Believe. Achieve. For more on launching brands in the Gulf, see the Ayama case study.

Challenge

→Build a brand credible enough to expand from Oman into the UAE and Saudi Arabia from day one.
→Make athleisure feel personal and empowering, not generic activewear.
→Launch a full e-commerce experience and content engine on a 7-month timeline.

What we delivered

→Bold, minimalist brand identity and verbal system
→Mobile-first, conversion-driven e-commerce site, SEO-optimized for GCC
→Outdoor ghost-style campaign shoot in Oman
→Multi-channel Instagram + TikTok content strategy
→Full brand launch and activation plan for Oman, UAE & Saudi Arabia

Gallery

Campaign visual — "Breathe", outdoor shoot in Oman
Campaign visual — "Achieve", movement-led brand photography
Mobile-first e-commerce build for XMPL's launch
XMPL logo mark
The XMPL mark — a bold, minimalist symbol of movement and self-expression

Services

→Brand strategy
→Brand identity design
→E-commerce website development
→Media production & art direction
→Social media strategy
→Brand launch & activation

Launching an athleisure brand in the Gulf?

If you're building a GCC-ready apparel brand and need identity, an e-commerce build, and a launch plan that actually gets attention, tell us your timeline and we'll map it out.

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