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Brand Strategy & Identity

KIDSMASTA

EdTech app branding and UI direction for a kids learning app in Austria.

Client
Kidsmasta
Market
Austria
Scope
Brand + UI direction
Year
2024

Overview

Kidsmasta is a kids learning app concept built around one hook: kids choose a superhero guide to learn a skill online with more focus, fun, and confidence.

We built the brand mark, app icon, core UI direction, and a set of marketing-ready visuals — a base the client can expand without redesigning from zero. Kidsmasta is on the homepage's featured projects list alongside Aquaforce Group.

The brief

→Feel fun for kids, but trusted by parents.
→Stay clear on mobile, in small formats like the app icon and app store tile.
→Support short attention spans with fewer decisions per screen.

What we delivered

→Brand mark and app icon system
→Core UI direction for the learning app
→Hero banner and marketing-ready visuals
→Brand applications across notebooks and merchandise
→A base the client can expand without redesigning from zero

Gallery

Hero banner for the Kidsmasta app concept
App icon mockup on mobile
Brand mark and app icon tile
Brand applications on notebooks and tote bags

Services

→Brand strategy
→Brand identity design
→App icon design
→UI/UX direction
→Marketing visuals
→Brand applications

Looking for EdTech app branding?

If you're building a learning app for kids and need a brand mark, app icon, and a UI direction that's fast to comprehend and easy to trust, send us your app name and target age group and we'll tell you what to fix first.

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