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Brand Strategy · Identity System · Rebranding · Italy

DueGi

From heritage to flow — turning an Italian bathroom-fittings brand's hand-drawn mark into a symbol built for how the brand is actually used today.

Role
Brand Strategy & Identity
Scope
Logo · System · Guidelines
Timeline
4 months
Market
Italy → Global
DueGi bathroom fixtures in a warm travertine bathroom
The rebrand story

Modern identity. Timeless values.

DueGi is an Italian bathroom brand with a strong heritage, part of the Aquaforce Group umbrella. The rebrand brings a cleaner, more contemporary identity while keeping the essence of the brand intact.

Flow
Inspired by water, the core of the brand.
Precision
A refined language that communicates quality.
Heritage
Respecting Italian craftsmanship and timeless design.
Before
DueGi original logo mark
After
DueGi new logo lockup
The concept

From a figure to a symbol.

The original idea of a woman pouring water is reinterpreted into an abstract symbol of flow. The new mark is bolder, more flexible and built for today's digital world.

Original DueGi figure mark
The figure
DueGi wave line abstraction
The line
DueGi final symbol mark
The symbol
Logo system
DueGi full logo lockup
Symbol
DueGi symbol mark
Wordmark
DueGi wordmark
Product experience

Designed to elevate every space.

DueGi's products bring together Italian craftsmanship, refined materials and timeless design to create beautiful bathrooms.

Product finishes

Six finishes.
Infinite possibilities.

Crafted to elevate every space. In a range of refined finishes, our products offer the freedom to match every vision.

Made in Italy
Chrome finish
Chrome
Gold finish
Gold
Champagne Gold finish
Champagne Gold
Brushed Nickel finish
Brushed Nickel
Gun Metal finish
Gun Metal
Matte Black finish
Matte Black
DueGi bathroom catalogue scene
Catalogue

A new catalogue. A new direction.

The new identity comes to life through a refined catalogue that speaks the language of the brand: clean, premium and timeless.

Consistent visual language
Stronger product storytelling
Premium photography & renders
Built for customers and professionals
B2B website

A digital front door for distributors and specifiers.

The new identity extends into a B2B site built for trade partners — catalogues, product specs and support in one clean, on-brand experience.

DueGi B2B website mockup on tablet
Social media

Assets built for the distributor network.

A set of ready-to-post social templates lets DueGi's B2B distributors promote the rebrand and product line in their own markets.

DueGi social post — new era announcement
DueGi social post — kitchen faucet campaign
DueGi social post — D-Eco basin mixer
DueGi stacked logo

A stronger identity. A clearer future.

The new DueGi identity connects heritage with modernity — creating a cohesive brand system that works across every touchpoint.

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