From heritage to flow — turning an Italian bathroom-fittings brand's hand-drawn mark into a symbol built for how the brand is actually used today.

DueGi is an Italian bathroom brand with a strong heritage, part of the Aquaforce Group umbrella. The rebrand brings a cleaner, more contemporary identity while keeping the essence of the brand intact.


The original idea of a woman pouring water is reinterpreted into an abstract symbol of flow. The new mark is bolder, more flexible and built for today's digital world.



DueGi's products bring together Italian craftsmanship, refined materials and timeless design to create beautiful bathrooms.




Crafted to elevate every space. In a range of refined finishes, our products offer the freedom to match every vision.







The new identity comes to life through a refined catalogue that speaks the language of the brand: clean, premium and timeless.
The new identity extends into a B2B site built for trade partners — catalogues, product specs and support in one clean, on-brand experience.

A set of ready-to-post social templates lets DueGi's B2B distributors promote the rebrand and product line in their own markets.




The new DueGi identity connects heritage with modernity — creating a cohesive brand system that works across every touchpoint.