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Ahti Interiors – Global Brand Film & Storytelling Strategy

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Ahti Interiors | Brand Storytelling & Video Production

  • Client: AquaForce Group (London & Bali)
  • Category: Media Production, Creative Direction, Brand Strategy
  • Role: Group Marketing Manager – Omar Abbas

Project Overview

As the Group Marketing Manager at AquaForce Group, I led the full creative direction and remote video production for Ahti Interiors, a sustainable luxury interiors brand based in Bali.
The brand is a proud member of 1% for the Planet and positions itself as a premium choice for eco-conscious design professionals.
This project was part of a broader campaign to enhance Ahti’s global storytelling and presence in high-end interiors. 

Design team collaborating at a table with brand samples for Ahti. Ahti materials and color swatches with faucet hose on a desk. Close-up of a black Ahti shower handset and wall mount. Person showering with an Ahti handheld spray.

My Role: End-to-End Video Strategy & Execution

This wasn’t just about making a beautiful video—it was about distilling Ahti Interiors’ identity into a 90-second narrative that could elevate its positioning across markets.

  • Brand Positioning: The final film reinforced Ahti Interiors as a top-tier sustainable brand rooted in Scandinavian aesthetics and global craftsmanship.
  • Emotional Branding: Every frame was crafted to evoke calm, nature, and intention—connecting deeply with architects, designers, and luxury consumers.
  • Global Execution: Managed across continents, the project highlighted my ability to lead international creative work with agility and strategic precision.

Outcome & Impact

This campaign elevated Ahti’s visibility in the global interiors market, aligning with high-value buyers in hospitality, architecture, and real estate.

  • The brand video is now the centerpiece of the Ahti Interiors homepage and sales deck.
  • Used across UK and GCC trade shows, it reinforces the brand’s commitment to eco-conscious innovation and storytelling.
  • Increased brand recall and engagement with design professionals and developers across Europe and Southeast Asia.

Your next step starts here!

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