BMW — Documentary Movie
Art-directing BMW iX5 Hydrogen's Dubai-to-Muscat showcase for its premiere at the Global Hydrogen Summit. See more remote video production work in the Ahti Interiors case study.
Overview
Served as the Art Director for a high-stakes media production featuring the BMW iX5 Hydrogen, showcased at the Global Hydrogen Summit. The project involved a challenging inter-city shoot from Dubai to Muscat, capturing the innovative essence of hydrogen-fueled mobility.
Responsibilities
Served as the Art Director for a high-stakes media production featuring the BMW iX5 Hydrogen, showcased at the Global Hydrogen Summit. The project involved a challenging inter-city shoot from Dubai to Muscat, capturing the innovative essence of hydrogen-fueled mobility.
I managed the logistical challenges of a one-day shoot spanning two countries, ensuring seamless transitions between locations and the optimal use of time. This involved coordinating with local authorities and venues in both Dubai and Oman to secure filming permissions and access, while ensuring full compliance with all relevant regulations.
Led the rapid post-production process, delivering the final video within an extremely tight deadline of just two nights after shooting, meeting the client's requirement for a prompt showcase at the summit.
I collaborated with BMW Middle East and partners like ASYAD Group and SOHAR Port and Freezone to ensure the video accurately reflected their contributions to sustainable mobility, while also facilitating communication with industry experts such as Juergen Guldner and Mark Geilenkirchen to enhance the project's narrative.
Achievements
The final video was successfully showcased at the Global Hydrogen Summit, receiving accolades for its professional quality and compelling portrayal of the BMW iX5 Hydrogen's capabilities.
Captured the BMW iX5 Hydrogen's real-world performance — from fast refueling to zero emissions — positioning it as a symbol of sustainable mobility in the Middle East.
Directed and executed a one-day inter-city shoot across Dubai and Muscat, managing creative, logistics, and regulatory access in two countries.
Worked directly with BMW Middle East, ASYAD, and SOHAR Port to ensure narrative alignment, while elevating brand presence among sustainability leaders and media outlets.
BMW — Global Hydrogen Summit
Directed and produced BMW's iX5 Hydrogen showcase across Dubai & Muscat, managing cross-border logistics and 48-hour post-production. Collaborated with BMW Middle East, ASYAD Group & SOHAR Port to highlight hydrogen mobility, sustainability, and innovation.
"During this project, I had the privilege of meeting Dr. Jürgen Guldner, GM Hydrogen Technology & Vehicle Projects, and Axel Kaltwasser, GM Corporate & Brand Strategy of BMW Group. Their vision reflects BMW's commitment to fusing automotive excellence with environmental responsibility."
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