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Global Branding Wins on Social Media

What do brands like Nike, Almarai, and Monzo have in common? They’ve mastered social media branding with culture-driven strategy. These real case studies show you how.

Labubu: The Feeling Behind the Billion

How Pop Mart’s quiet plush toy became a $1B global icon—driven by emotional branding, viral unboxings, and influencer hype across the UK, Saudi Arabia, and beyond.

The UK-Saudi B2B Sales Playbook: Closing High-Value Deals in 2025

Discover how UK businesses can close high-value B2B deals in Saudi Arabia by aligning with Vision 2030. This guide explores cultural insights, strategic frameworks, and case studies that secured $500M+ in contracts.

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Nike × Apple: When Legacy Brands Miss Gen Z – A Marketing Breakdown

When Nike and Apple teamed up for a sneaker designed on an iPad, expectations were high — but the result left Gen Z unimpressed. Here’s what went wrong and what marketers can learn from the misstep.